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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Beziehungsmarketing
25,195
Relationship marketing
25,167
Theorie
10,846
Theory
10,675
Markenführung
7,974
Brand management
7,970
Kundenzufriedenheit
7,683
Customer satisfaction
7,672
Markenimage
6,840
Brand image
6,813
Dienstleistungsqualität
6,049
Service quality
6,036
Deutschland
5,848
Online-Handel
5,753
Online retailing
5,736
Social Web
5,548
Social web
5,545
Germany
5,520
USA
5,436
United States
5,234
Online-Marketing
5,062
Einzelhandel
4,511
Electronic Commerce
4,443
Retail trade
4,426
Brand
4,371
Markenartikel
4,364
E-commerce
4,290
Marketingmanagement
3,812
Marketing management
3,773
Werbewirkung
3,620
Advertising effects
3,581
Verbraucherverhalten
3,568
Emotion
3,396
Experiment
3,365
Vertrauen
3,073
Confidence
3,057
Werbung
2,952
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All
Undetermined
2,799
Free
799
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Article
4,181
Book / Working Paper
840
Journal
2
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3,906
Aufsatz in Zeitschrift
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267
Book section
267
Graue Literatur
103
Non-commercial literature
103
Arbeitspapier
79
Working Paper
79
Hochschulschrift
68
Collection of articles of several authors
59
Sammelwerk
59
Aufsatzsammlung
54
Conference paper
40
Konferenzbeitrag
40
Thesis
35
Ratgeber
34
Guidebook
32
Konferenzschrift
29
Case study
14
Fallstudie
14
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
7
Lehrbuch
6
Amtsdruckschrift
5
Government document
5
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5
Handbuch
5
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5
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2
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2
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1
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
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1
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English
4,871
German
148
Polish
2
Undetermined
2
Czech
1
French
1
Author
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Thaichon, Park
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Usman, Osly
9
Conduit, Jodie
8
Hauser, John R.
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Quach, Sara
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Choi, Yung Kyun
7
Dens, Nathalie
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
9
Springer Fachmedien Wiesbaden
9
IGI Global
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
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Published in...
All
Journal of business research : JBR
207
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
57
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Electronic commerce research
38
Journal of marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
International journal of technology marketing : IJTMkt
31
Journal of advertising research
30
Journal of promotion management : JPM
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Technological forecasting & social change : an international journal
29
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Psychology & marketing
27
Young consumers : insight and ideas for responsible marketers
26
Journal of hospitality marketing & management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
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Source
All
ECONIS (ZBW)
5,019
USB Cologne (EcoSocSci)
2
BASE
1
RePEc
1
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1
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
3
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
4
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
5
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
6
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
7
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
8
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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