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Internet marketing
Social Web
20,166
Social web
20,132
Diversity Management
7,065
Diversity management
6,894
Personalbeschaffung
6,371
Recruitment
6,044
Online-Marketing
5,880
Konsumentenverhalten
4,623
Consumer behaviour
4,618
Soziales Netzwerk
2,621
Social network
2,446
Viral marketing
2,203
Virales Marketing
2,203
social media
2,097
Beziehungsmarketing
2,033
Relationship marketing
2,032
Social media
1,964
Deutschland
1,931
Electronic Commerce
1,883
Markenführung
1,853
Brand management
1,846
Germany
1,837
E-commerce
1,801
USA
1,796
United States
1,766
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,734
Internet
1,538
Digitalisierung
1,485
Theorie
1,447
Digitization
1,422
Online-Handel
1,421
Online retailing
1,419
Theory
1,413
Gender
1,406
Geschlecht
1,320
Personalmanagement
1,294
Human Resource Management
1,282
diversity
1,214
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17
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14
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14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Springer Fachmedien Wiesbaden
22
IGI Global
10
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Wiley-VCH
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Europäische Kommission / Statistisches Amt
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
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Published in...
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Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Business horizons
46
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
40
Journal of management information systems : JMIS
39
SpringerLink / Bücher
37
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Springer eBook Collection
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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Source
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ECONIS (ZBW)
5,782
USB Cologne (EcoSocSci)
3
RePEc
1
Showing
1
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10
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date (newest first)
date (oldest first)
1
Social media usage in hotel human resources :
recruitment
, hiring and communication
Gibbs, Chris
;
MacDonald, Fraser
;
MacKay, Kelly J.
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011300102
Saved in:
2
A social dive into
recruitment
process : conceptualisation
Grover, Nishtha
;
Grover, Karan
- In:
Journal of commerce & business studies
8
(
2021
)
1/2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10014518976
Saved in:
3
Diverse and emotional : Facebook content strategies by Spanish hotels
Ferrer-Rosell, Berta
;
Martin-Fuentes, Eva
;
Marine-Roig, …
- In:
Information technology & tourism
22
(
2020
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012226360
Saved in:
4
The use of social network sites as an e-
recruitment
tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
Saved in:
5
Personality or skill : a qualitative study of humorous
recruitment
advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
6
Social media in employer branding in FMCG in Russia : millennials' perspective
Kucherov, Dmitry
;
Zhiltsova, Ekaterina
- In:
Journal of East-West business
27
(
2021
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10012549951
Saved in:
7
Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari
;
Manninen, Laura
;
Hirvimäki, Marika
; …
- In:
Small enterprise research
29
(
2022
)
2
,
pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
Saved in:
8
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
9
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
10
Using social media content for screening in
recruitment
and selection : pros and cons
Jeske, Debora
;
Shultz, Kenneth S.
- In:
Work, employment & society : a journal of the British …
30
(
2016
)
3
,
pp. 535-546
Persistent link: https://www.econbiz.de/10011525978
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