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Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
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Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges; Cristóvão Veríssimo, … - In: Business horizons 57 (2014) 6, pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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Internet Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: International journal of electronic customer … 1 (2007/08) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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Is firm-generated content a lost cause?
Santiago, Joanna; Tiago, Maria Teresa Borges; Tiago, … - In: Journal of business research : JBR 139 (2022), pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229157