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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245
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The impact of websites and social media marketing on the efficiency of e-commerce
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28
-commerce is based on the use and support of Internet technologies and directing most of the company's transactions to transactions …
Persistent link: https://www.econbiz.de/10013326381
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In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom; Ruyter, Ko de - 2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
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Impact of Digital Marketing on Online Purchase Intention : Mediation Effect of Customer Relationship Management
Dastane, Dr Omkar - 2020
This study investigated the impact of digital marketing on the online purchase intention of e-commerce consumers in Malaysia. In addition, the mediating effect of customer relationship management (CRM) between digital marketing and online purchase intention was also accessed because previous...
Persistent link: https://www.econbiz.de/10014097365
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Effects of Online Review on Attitude towards Product Displayed in Online Site
Dhakal, Durga Prasad; Acharya, Khagendra - 2023
In online shopping, customers are unable to examine the products physically. Hence, they rely on telepresence, augmented reality, aesthetics, and entertainment – the elements of central and peripheral routes in the Elaboration Likelihood Model (ELM). This study examined the impact of ELM on...
Persistent link: https://www.econbiz.de/10014264023
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An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Rehman, Anis ur - 2017
The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … (edutainment) for millions of people on the Internet (netizens). The Internet in the form of World Wide Web has opened the doors to … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …
Persistent link: https://www.econbiz.de/10012958218
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Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
Gautam, Raj Kumar - In: International Review of Management and Marketing 2 (2012) 1, pp. 43-51
Information technology tools such as internet and web marketing plays a significant role in expansion of marketing … operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet … associated with internet marketing have been developed and the respondents were asked to express their level of agreement …
Persistent link: https://www.econbiz.de/10009492689
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012240065
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Data, Technology & Social Media : Their Invasive Role in Contemporary Marketing
Vel, K. Prakash - 2016
Marketers have paid a huge price for their inability to decipher which trend has come to stay and which one is a fad. Such a challenge has jeopardized the survival of blue-chip brands, as marketers anticipated in vain the end of existing red ocean strategies. Essentially, the traditional...
Persistent link: https://www.econbiz.de/10012994802
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Behind the Likes, Content and Brand on Instagram
Sánchez Torres, Javier A. - 2019
The objective of this study was to identify the characteristics of messages in photographs posted on Instagram. We analysed four famous sports brands to determine which type of photographs generate the greatest number of “likes” based on engagement with and admiration for a brand. The...
Persistent link: https://www.econbiz.de/10012866948