Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result with the … concept of e-marketing. Green marketing is a phenomenon which has developed particular important in the modern market …. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into …

The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets …. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of … similar evidence exists in the digital marketing domain. Empirical evidence of the impact of digital marketing capabilities on …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

With the increasing usage of digital media by consumers, more companies are using digital marketing to reach their … target markets. The purpose of this study is to examine various marketing strategies that are commonly used in digital media … been little academic research focused on what types of digital marketing strategies are preferred by Millennials and which …

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi … recruiting domestic and international students. In this light, this contribution deliberates on contemporary integrated marketing … meaningful research in global markets. Moreover, it reports on how HEIs' marketing endeavours will be able to forge fruitful and …

a new technology in the communication media, which is even now relatively untapped for business purposes.E-Marketing can … be easily defined as “Achieving marketing objectives through applying digital technologies”. In the present work an … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …

phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by … events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and …

Coupons have been a mainstay of marketing for decades all over the world, but their short run and long run effects on …