//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing Internet-Based Selli...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Electronic Commerce
23,631
Internet
21,715
E-commerce
21,016
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
7,575
Konsumentenverhalten
7,345
Online-Handel
5,914
Online retailing
5,901
Theorie
5,822
Theory
5,764
Deutschland
5,144
Vertriebsweg
4,893
Distribution channel
4,889
Germany
4,754
Marketing
4,403
Relationship marketing
3,975
Beziehungsmarketing
3,931
Online-Marketing
3,631
USA
3,512
United States
3,347
Social Web
3,274
Social web
3,272
Welt
3,139
World
3,100
Informationstechnik
2,488
Information technology
2,399
Digitalisierung
2,272
Einzelhandel
2,230
Retail trade
2,160
Digitization
2,068
Lieferantenmanagement
2,068
Supplier relationship management
2,067
Innovation
1,934
SME
1,903
KMU
1,891
Strategisches Management
1,806
Brand management
1,733
Markenführung
1,718
more ...
less ...
Online availability
All
Undetermined
1,490
Free
654
Type of publication
All
Article
2,429
Book / Working Paper
1,191
Journal
9
Other
3
Type of publication (narrower categories)
All
Article in journal
2,059
Aufsatz in Zeitschrift
2,059
Aufsatz im Buch
318
Book section
318
Graue Literatur
159
Non-commercial literature
159
Arbeitspapier
121
Working Paper
121
Ratgeber
82
Guidebook
79
Aufsatzsammlung
72
Collection of articles of several authors
72
Sammelwerk
72
Hochschulschrift
52
Lehrbuch
52
Conference paper
42
Konferenzbeitrag
42
Textbook
36
Case study
33
Fallstudie
33
Thesis
27
research-article
24
Konferenzschrift
23
Glossar enthalten
12
Glossary included
12
Handbook
9
Handbuch
9
Bibliographie
8
Bibliografie enthalten
5
Bibliography included
5
review
5
Bibliografie
4
Conference proceedings
4
Reprint
4
non-article
4
Einführung
3
review-article
3
Accompanied by computer file
2
Amtsdruckschrift
2
Collection of articles written by one author
2
more ...
less ...
Language
All
English
3,316
German
306
Undetermined
6
Russian
3
Spanish
3
Polish
2
Slovak
1
more ...
less ...
Author
All
Chaffey, Dave
17
Lammenett, Erwin
16
Kollmann, Tobias
15
Dwivedi, Yogesh Kumar
11
Olbrich, Rainer
11
Fritz, Wolfgang
9
Goldfarb, Avi
9
Karjaluoto, Heikki
8
Law, Chun Hung Roberts
8
Ratten, Vanessa
8
Schultz, Carsten D.
8
Smith, Paul R.
8
Ahuja, Vandana
7
D'Annunzio, Anna
7
Ghose, Anindya
7
Lambrecht, Anja
7
Loginova, Oksana
7
Moran, Mike
7
Russo, Antonio
7
Smith, Katherine Taken
7
Theobald, Elke
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
Decarolis, Francesco
6
Heinemann, Gerrit
6
Holsing, Christian
6
Martínez-López, Francisco J.
6
Mero, Joel
6
Ozuem, Wilson
6
Qiu, Liangfei
6
Schumann, Jan Hendrik
6
Shankar, Venkatesh
6
Strauss, Judy
6
Tan, Yong
6
Thaichon, Park
6
Vrontis, Demetris
6
Agnihotri, Raj
5
Alleman, James H.
5
Bourreau, Marc
5
Charlesworth, Alan
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
20
IGI Global
13
American Marketing Association
8
National Bureau of Economic Research
5
Information Resources Management Association
4
Organisation for Economic Co-operation and Development
4
Springer Gabler <Firma>
4
Wiley-VCH
4
OECD
3
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
European Advertising Academy
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Galileo Press
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
more ...
less ...
Published in...
All
Journal of business research : JBR
65
International journal of internet marketing and advertising : IJIMA
56
Journal of retailing and consumer services
53
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of internet commerce
32
Journal of management information systems : JMIS
31
SpringerLink / Bücher
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
Information systems research : ISR
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
Springer eBook Collection
20
Journal of marketing communications
19
International journal of business information systems : IJBIS
18
International journal of hospitality management
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
17
Marketing intelligence & planning
17
European research studies
16
International journal of technology marketing : IJTMkt
16
Premier reference source
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
14
Journal of marketing research : JMR
14
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
13
Journal of retailing
13
Technological forecasting & social change : an international journal
13
Business horizons
12
Journal of electronic commerce research : JECR
12
Lehrbuch
12
The journal of business & industrial marketing
12
CESifo working papers
11
more ...
less ...
Source
All
ECONIS (ZBW)
3,507
USB Cologne (EcoSocSci)
77
Other ZBW resources
39
BASE
5
RePEc
4
Showing
1
-
10
of
3,632
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
2
Airlines'
Internet
marketing channels: antecedents to customer relationships
Grenblad, Daniel L.
- In:
Managing customer relationships on the Internet
,
(pp. 157-174)
.
2006
Persistent link: https://www.econbiz.de/10003242447
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
5
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
6
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
8
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
9
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->