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~subject:"Internet marketing"
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Subject
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Internet marketing
Electronic Commerce
23,631
Internet
21,715
E-commerce
21,016
Online-Marketing
12,951
Online-Handel
11,085
Online retailing
11,040
Consumer behaviour
10,479
Konsumentenverhalten
10,259
Social Web
7,755
Social web
7,745
Terrorismus
5,862
Terrorism
5,538
Welt
4,427
World
4,361
Deutschland
4,051
Theorie
3,818
Theory
3,755
Germany
3,603
Relationship marketing
3,529
Beziehungsmarketing
3,501
USA
3,406
United States
3,232
Digitalisierung
2,557
Informationstechnik
2,506
Information technology
2,415
Digitization
2,332
Viral marketing
2,169
Werbewirkung
2,166
Virales Marketing
2,164
Advertising effects
2,151
Einzelhandel
1,984
Advertising
1,978
Werbung
1,969
Retail trade
1,929
Digitale Plattform
1,891
Digital platform
1,886
Brand management
1,855
Markenführung
1,849
Website
1,778
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Undetermined
5,651
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2,276
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Article
9,140
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3,669
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26
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6
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Arbeitspapier
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Working Paper
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Collection of articles of several authors
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Sammelwerk
237
Ratgeber
217
Hochschulschrift
212
Guidebook
207
Aufsatzsammlung
181
Case study
169
Fallstudie
169
Conference paper
109
Konferenzbeitrag
109
Thesis
108
Lehrbuch
96
Textbook
73
research-article
71
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59
Handbook
31
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31
Glossar enthalten
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25
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review
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Polish
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Russian
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Serbian
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Czech
1
Italian
1
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Author
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Kreutzer, Ralf T.
35
Tucker, Catherine
32
Goldfarb, Avi
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Edelman, Benjamin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
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Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
23
IGI Global
22
Information Resources Management Association
14
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
Vytautas Magnus University
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
12,544
USB Cologne (EcoSocSci)
126
Other ZBW resources
116
RePEc
37
BASE
18
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1
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
2
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
3
Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
Saved in:
4
Value proposition and firm performance : segmentation of Polish online companies
Doligalski, Tymoteusz
;
Zaborek, Piotr
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011316430
Saved in:
5
Differentiating the effects of
Internet
usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
6
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Maier, Thomas A.
- In:
International journal of revenue management : IJRM
7
(
2013
)
3/4
,
pp. 223-243
Persistent link: https://www.econbiz.de/10010391245
Saved in:
10
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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