Materialism is a prevalent phenomenon in contemporary society and exerts a substantial influence on consumer behavior. Materialistic individuals prioritize their life goals, success criteria, and sources of happiness through the accumulation of wealth, often exhibiting a proclivity towards...

A new kind of consumer behavior has emerged online: publishing reviews of a product or service one has consumed, for no tangible compensation (e.g., on Yelp.com). We examine three possibilities for consumers’ motivation to produce reviews: that reviews are written from a sense of community; or...