What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect
Year of publication: |
2013
|
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Authors: | McQuarrie, Edward F. ; McIntyre, Shelby H. ; Shanmugam, Ravi |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Solidarität | Solidarity | Online-Handel | Online retailing | Sozialer Status | Social status | Online-Marketing | Internet marketing | Motivation |
Extent: | 1 Online-Ressource (66 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2210707 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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