How much is a picture worth? : online review picture background and its impact on purchase intention
Mingyue Zhang, Haichuan Zhao, Haipeng (Allan) Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Mingyue ; Zhao, Haichuan ; Chen, Haipeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 134-144
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| Subject: | High-end product | Online review picture background | Socioeconomic status | Star rating | Textual review | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194160