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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world
Pantea Keikhosrokiani (ed.) - 2023
"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...
Persistent link: https://www.econbiz.de/10013462585
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Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish; Srivastava, Ritu - In: International journal of retail and distribution management 50 (2022) 10, pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte; Kastner, Margit; Park, Sangwon; … - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
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Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521
Persistent link: https://www.econbiz.de/10014551109
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19
Persistent link: https://www.econbiz.de/10012800085