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Culturally customizing websites for US Hispanic online consumers

Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234

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Should all firms adapt websites to international audiences?

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Doing e-business in France : drivers of online trust in business-to-consumer websites

Bartikowski, Boris; Singh, Nitish - In: Global business and organizational excellence : a … 33 (2013/14) 4, pp. 28-36

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Culture and localization on the web : evidence from multinationals in Russia and Turkey

Yalcin, Serkan; Singh, Nitish; Dwivedi, Yogesh K.; … - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 94-114

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Culturally customizing websites for immigrant communities in the United States

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Digital and Social Media Marketing : Emerging Applications and Theoretical Development

Rana, Nripendra P. (ed.); Slade, Emma L. (ed.); … - 2020 - 1st ed. 2020

Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...