Karami, Masoud; Olfati, Omid; Dubinsky, Alan J. - In: Journal of Islamic Marketing 8 (2017) 2, pp. 289-308
Purpose By reviewing Iranian cultural values, this paper aims to identify Iranian cultural values that underlie consumers’ buying behaviours. Design/methodology/approach The study is an exploratory research; data are analysed through both exploratory and confirmatory factors analyses. Findings...