Baber, Hasnan - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 212-226
The paper is aimed to study the influence of religiosity on the behavior of buying sports apparel in the Muslim market segment of India. The data was collected from 1000 Muslim respondents from four states: Uttar Pradesh, Delhi, Uttarakhand, and Jammu & Kashmir. The paper has found that religion...
