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The use of social networks in marketing : the Italian co-operative experience

Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57

Persistent link: https://www.econbiz.de/10010530059

Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009

Gambaro, Marco; Puglisi, Riccardo - 2013

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … expenses more than smaller firms. In the lack of firmspecific output data, we also estimate a homothetic advertising cost …

Persistent link: https://www.econbiz.de/10010209840

Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy

Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014

Persistent link: https://www.econbiz.de/10012016699

Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009

Gambaro, Marco; Puglisi, Riccardo - 2012

Persistent link: https://www.econbiz.de/10011759948

Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy

Caratù, Myriam; Cherubino, Patrizia; Menicocci, Stefano; … - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 21-54

Persistent link: https://www.econbiz.de/10014512431

Essays on the implications of firm behaviors in learning, locating, and advertising

Palangkaraya, Alfons - 2004

Persistent link: https://www.econbiz.de/10003378813

Die freiwillige Selbstkontrolle der Werbung : Rechtstatsachen, Rechtsvergleichung, internationale Bestrebungen

Brandmair, Lothar - 1978

Persistent link: https://www.econbiz.de/10000063442

Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung

Gareis, Karsten; Korte, Werner B.; Deutsch, Markus - 2000 - 1. Aufl.

Persistent link: https://www.econbiz.de/10014009606

Distribution channels and financial advertising in the Italian asset management market

Ferretti, Riccardo; Giacomini, Emanuela; Pancotto, Francesca - In: Journal of financial management, markets and institutions 10 (2022) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10014279104

Pedrazzi, Stefano; Menzi, Lucas - In: Werbung im internationalen Vergleich : Zustand und …, (pp. 107-123). 2009

Persistent link: https://www.econbiz.de/10003788924

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