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1
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
2
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
Saved in:
3
The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
Saved in:
4
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
Saved in:
5
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
Saved in:
6
Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
Saved in:
7
The roles of geographical indications in the internationalisation process of agri-food products
Belletti, Giovanni
;
Burgassi, Tunia
;
Manco, Elisabetta
; …
- In:
International marketing and trade of quality food products
,
(pp. 201-221)
.
2009
Persistent link: https://www.econbiz.de/10003835824
Saved in:
8
Website quality and internal business factors : an empirical investigation in the Italian wine industry
Galati, Antonino
;
Crescimanno, Maria
;
Tinervia, Salvatore
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 308-326
Persistent link: https://www.econbiz.de/10011641644
Saved in:
9
Contribution of cultural similarity to foreign products negotiation
Debabi, Mohsen
- In:
Cross cultural management : an international journal
17
(
2010
)
4
,
pp. 427-437
Persistent link: https://www.econbiz.de/10009007864
Saved in:
10
Neue Strategien im Anlagefondsvertrieb
Binderheim, Stefan Jürgen
-
1999
Persistent link: https://www.econbiz.de/10001603731
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