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Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-im; Trim, Peter R. J. - 2008
Persistent link: https://www.econbiz.de/10008824548
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Japan's silver market : creating a new industry under uncertainty
Storz, Cornelia; Pascha, Werner - 2011
Persistent link: https://www.econbiz.de/10009009267
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Strukturwandel des japanischen Distributionssystems : Konsequenzen für das vertikale Marketing in Japan
Gottschlich, Hendrik - 1994
Persistent link: https://www.econbiz.de/10012700430
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P. - 2005
Persistent link: https://www.econbiz.de/10004894853
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Jugend und Konsum in Japan : Marketingstrategien im Jugendsegment unter Berücksichtigung der demographischen Entwicklungen
Selemidou, Melpomeni - 2008
Persistent link: https://www.econbiz.de/10004943020
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Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō; Noguchi, Kōichirō; Plenert, Gerhard … - 2018
Persistent link: https://www.econbiz.de/10011672065
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Markt und Marketing in Japan : Shin Hatsubai
Schneidewind, Dieter - 1998
Persistent link: https://www.econbiz.de/10004342875
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Information processing as a competitive advantage of Japanese firms
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10004603340
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Democratizing luxury : name brands, advertising, and consumption in modern Japan
Culver, Annika A. - 2024
"Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a...
Persistent link: https://www.econbiz.de/10014336747