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Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series
Chen, Chun-Da; Chen, Chih-Chun - In: Journal of sports economics 13 (2012) 2, pp. 169-197
Persistent link: https://www.econbiz.de/10009531981
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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
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Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian business research 5 (2013) 3, pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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Game information, local heroes, and their effect on attendance : the case of the Japanese Baseball League
Yamamura, Eiji - In: Journal of sports economics 12 (2011) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10008856422
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Designated hitter rule debate : a search for Mr. Hyde in pitchers
Kawaura, Akihiko - In: Journal of sports economics 11 (2010) 3, pp. 349-357
Persistent link: https://www.econbiz.de/10008651208
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Convergence, clustering and their effects on attendance in the Japan Professional Baseball League
Yamamura, Eiji; Shin, Inyong - In: Applied economics 41 (2009) 25/27, pp. 3257-3265
Persistent link: https://www.econbiz.de/10003921310
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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Does salary discrimination by nationality exist? : the case of Nippon professional baseball league
Jane, Wen-jhan; Chen, Sheng-tung; Kuo, Min-hua - In: Modern economy 4 (2013) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10010201959
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Professional sports teams as advertisements : the case of Nippon Professional Baseball
Leeds, Michael A.; Sakata, Sumi - In: The sports business in the Pacific Rim : economics and …, (pp. 161-173). 2015
Persistent link: https://www.econbiz.de/10011515389