Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series
Year of publication: |
2012
|
---|---|
Authors: | Chen, Chun-Da ; Chen, Chih-Chun |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 13.2012, 2, p. 169-197
|
Subject: | Sportmarketing | Sports marketing | Kapitaleinkommen | Capital income | Ballsport | Ball game | Profisport | Professional sports | Japan | 1961-2009 |
-
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André, (2017)
-
Chen, Steve, (2009)
-
Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie, (2009)
- More ...
-
The effects of abolishing a foreign institutional investment quota in Taiwan
Chen, Chun-Da, (2011)
-
The effects of adopting and discarding sports teams on firm values : evidence from Taiwan
Chen, Chih-Chun, (2015)
-
Chen, Chun-Da, (2012)
- More ...