Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in...

'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism...

THE UNMANAGEABLE CONSUMER-FRONT COVER -- THE UNMANAGEABLE CONSUMER -- COPYRIGHT -- CONTENTS -- PREFACE TO THE THIRD EDITION -- ABOUT THE AUTHORS -- ACKNOWLEDGEMENTS -- INTRODUCTION- THE FACES OF THE CONSUMER -- CHAPTER 1- THE EMERGENCE OF CONTEMPORARY CONSUMERISM -- CHAPTER 2- THE CONSUMER AS...

"Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a...