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The heart of the matter -- The evolution of the French medicine -- Coping with physicians' conflicts of interest in France -- The rise of a protected medical market : the United States before 1950 -- The commercial transformation : the United States, 1950-1980 -- The logic of medical markets :...
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critical decision is whether to enter a high-potential market early. Large innovation and development investments involved in … this decision increase uncertainty. We examine the importance ascribed by U.S. and Japanese managers to competitive forces … develop several propositions. We develop a decision-making exercise simulating early market entry decisions, and tested our …
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