Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whether the application of unsupervised learning and association rule mining could be used to enable personalised...

Introduction -- Contents discourse: a platform prelude -- Platform typology: from hardware to contents -- The Japanese genesis of transactional platform theory -- Docomo's i-mode and the formatting of the mobile internet -- Platforms after i-mode: Dwango's Niconico video -- Conclusion: the...