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Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
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Die Sprache der Werbung in Deutschland und in Japan : Werbeanglismus: Motivation und Auswirkungen
Rinner-Kawai, Yumiko - In: Journal of business economics : JBE 63 (1993) 9, pp. 923-932
Persistent link: https://www.econbiz.de/10001146525
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Advertising worldwide : advertising conditions in selected countries
Kloss, Ingomar (ed.); Abé, Makoto (contributor) - 2001
Persistent link: https://www.econbiz.de/10001520253
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A comparison of alternative optimal models of advertising expenditures : stock adjustment vs. control theoretic approaches
Tsurumi, Hiroki - In: The review of economics and statistics 55 (1973) 2, pp. 156-168
Persistent link: https://www.econbiz.de/10002927040
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Advertising language : a pragmatic approach to advertisements in Britain and Japan
Tanaka, Keiko - 1994 - 1. publ.
Persistent link: https://www.econbiz.de/10000416526
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Dentsu Japan marketing/advertising yearbook
DentsūkōkokuKK - Tokyo : Dentsu - Nr. 18.1981 - 23.1983; Vol. 1.1983 - 3.1985; …
Persistent link: https://www.econbiz.de/10000487058
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Consumer behavior
Berkman, Harold W.; Gilson, Christopher - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000055023
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Werbung in Japan
Paetz, Hans Jürgen - 1983
Persistent link: https://www.econbiz.de/10000166008
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Marketing und Kommunikation in Japan
Bürger, Peter (agent) - 1994
Persistent link: https://www.econbiz.de/10000906660
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison; Mittelhammer, Ron C.; Wahl, Thomas I. - 1996
Persistent link: https://www.econbiz.de/10000953584