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Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael; King, Charles; Ostroff, Joshua; Ross, Craig - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
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Alcohol Advertising in Magazines and Readership Demographics : Do Adolescents Matter for Regulation?
Nelson, Jon P. - 2005
This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent … magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement …
Persistent link: https://www.econbiz.de/10014028654
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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.; Flyer, Fredrick A.; Loughlin, Colleen - In: Economic inquiry : journal of the Western Economic … 46 (2008) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Alcohol advertising in magazines : Do beer, wine, and spirits ads target youth?
Nelson, Jon Paul - In: Contemporary economic policy : a journal of Western … 24 (2006) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003346807
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013
Persistent link: https://www.econbiz.de/10011418005