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~subject:"Jugendliche"
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Jugendliche
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
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Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
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Children
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Kinder
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Social Web
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Social web
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Zielgruppe
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Brand image
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Brand management
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Crisis management
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Emotion
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Krisenmanagement
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Markenführung
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Markenimage
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Media usage
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Mediennutzung
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Psychology of advertising
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Werbepsychologie
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Youth
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Behavioural targeting
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Branchenentwicklung
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Cross-cultural advertising
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Cauberghe, Verolien
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Hudders, Liselot
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Bakir, Aysen
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Cornelis, Erlinde
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Gentina, Élodie
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Li, Hua
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Lowrey, Tina M.
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Nairn, Agnès
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Pauw, Pieter de
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Pelsmacker, Patrick de
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
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ECONIS (ZBW)
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
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2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria
;
Nairn, Agnès
;
Lowrey, Tina M.
; …
- In:
International journal of market research
63
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
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