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The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.; Iyer, Rajesh; Liao-Troth, Sara; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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A multi-method exploration of the relationship between knowledge and risk : the impact on millennials’ retirement investment decisions
Larson, Lindsay R. L.; Eastman, Jacqueline K.; Bock, Dora E. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011450459