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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah; Hwang, Eunmin; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
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Measuring perceptions of fairness of loyalty program members
Shulga, Lenna; Tanford, Sarah - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 346-365
Persistent link: https://www.econbiz.de/10011880416