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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V. - In: Journal of service management 33 (2022) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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Do you mind if I ask you a personal question? : how AI service agents alter consumer self-disclosure
Kim, Tae Woo; Jiang, Li; Duhachek, Adam; Lee, Hyejin; … - In: Journal of service research 25 (2022) 4, pp. 649-666
Persistent link: https://www.econbiz.de/10013396030
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AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo; Lee, Hyejin; Kim, Michelle Yoosun; Kim, SunAh - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
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Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo; Usman, Umair; Garvey, Aaron; Duhachek, Adam - 2023
Persistent link: https://www.econbiz.de/10014388894