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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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A comprehensive review from hyperlink to intelligent technologies based personalized search systems
Malhotra, Dheeraj; Rishi, Om Prakash - In: Journal of management analytics 6 (2019) 4, pp. 365-389
Persistent link: https://www.econbiz.de/10012171594
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Using Twitter data for cruise tourism marketing and research
Park, Seunghyun; Ok, Chihyung; Chae, Bongsug - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 885-898
Persistent link: https://www.econbiz.de/10011517490
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
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Does high-frequency social media data improve forecasts of low-frequency consumer confidence measures?
Lehrer, Steven F.; Xie, Tian; Zeng, Tao - In: Journal of financial econometrics 19 (2021) 5, pp. 910-933
Persistent link: https://www.econbiz.de/10012799054
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Identifying market structure : a deep network representation learning of social engagement
Yang, Yi; Zhang, Kunpeng; Kannan, P. K. - In: Journal of marketing 86 (2022) 4, pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
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Machine learning versus econometrics : prediction of box office
Liu, Yan; Xie, Tian - In: Applied economics letters 26 (2019) 2, pp. 124-130
Persistent link: https://www.econbiz.de/10012204147
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Fine grain sentiment grading of user-generated big data using contextual cues
Kumar, Akshi; Garg, Geetanjali - In: World review of entrepreneurship, management and … 16 (2020) 6, pp. 590-604
Persistent link: https://www.econbiz.de/10012319057
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Development of algorithms for searching, analyzing and detecting fraudulent activities in the financial sphere
Khrestina, Marina Pavlovna; Dorofeev, Dmitry Ivanovich; … - In: European research studies 20 (2017) 4B, pp. 484-498
Persistent link: https://www.econbiz.de/10012219658