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Marketing-Management : Informa...
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KMU
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
Consumer behaviour
3,905
Theorie
3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
Relationship marketing
2,140
USA
1,728
United States
1,652
Markenführung
1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
SME
804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
Innovation management
650
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655
German
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Altinay, Levent
4
Chaston, Ian
4
Fearne, Andrew P.
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Boso, Nathaniel
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Levinson, Jay Conrad
3
Meyer, Jörn-Axel
3
Miles, Morgan P.
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Frankreich / Conseil Économique et Social
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Mittelstandsforschung
1
Internationales Arbeitsamt
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
United Nations / Development Programme / Technical Assistance Sector
1
University of Arkansas
1
University of Arkansas, College of Business Administration
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Journal of small business and enterprise development
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
11
International journal of entrepreneurship and small business
10
Marketing intelligence & planning
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International business and economics research journal
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Management research review
4
Management-Instrumente in kleinen und mittleren Unternehmen
4
Qualitative market research : an international journal
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
The service industries journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
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Source
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ECONIS (ZBW)
804
Showing
1
-
10
of
804
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date (newest first)
date (oldest first)
1
The marketing strategy of the small retailer with particular reference to small clothing retailers in Port Elizabeth
Radder, Laetitia
-
1983
Persistent link: https://www.econbiz.de/10002682920
Saved in:
2
Die Diskriminanzanalyse : eine Anwendung zur Differenzierung der Marketing-Strategie einer Klein- oder Mittelunternehmung
Vanetti, Maurizio
- In:
Internationales Gewerbearchiv : IGA ; Zeitschrift für …
41
(
1993
)
2
,
pp. 93-99
Persistent link: https://www.econbiz.de/10001147850
Saved in:
3
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
4
The evaluation of market attractiveness through the marketing intelligence approach : a tool for the SMEs
Iazzi, Antonio
;
Trio, Oronzo
;
Pandurino, Andrea
; …
- In:
International journal of markets and business systems
1
(
2015
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011713798
Saved in:
5
Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap
;
Boon Liat Cheng
;
Hussain, Nurhuzira Mohamad
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
Saved in:
6
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
7
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
8
Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred
-
2006
Persistent link: https://www.econbiz.de/10003270789
Saved in:
9
Systematische Marktausschöpfung im Mittelstand : Wege zur Erschließung neuer Absatzpotenziale am Beispiel der Automobilbranche
Brand, Franz-Josef
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 355-368)
.
2007
Persistent link: https://www.econbiz.de/10003595175
Saved in:
10
Marketing research and market planning for the small manufacturer
Holloway, Robert J.
;
Hastings, Delbert C.
-
1961
Persistent link: https://www.econbiz.de/10002872753
Saved in:
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