Examines the marketing strategies of small ethnic minority retail enterprises, a growing business sector in the United Kingdom. The qualitative study analyzes data collected on 19 ethnic minority retail enterprises and 35 of their ethnic minority consumers in Cardiff and London. The study...

Potential influences of market orientation (MARKOR) on small-sized service retailer performance are investigated. Data were obtained through interviews with 153 business owners of SMEs in Maryland, New York, and Pennsylvania. Questions were asked that were meant to measure an organization's...

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...