Showing 1 - 10 of 4,839
Persistent link: https://www.econbiz.de/10015057145
Persistent link: https://www.econbiz.de/10011636872
Persistent link: https://www.econbiz.de/10012058220
Persistent link: https://www.econbiz.de/10012000047
Persistent link: https://www.econbiz.de/10012009045
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
Persistent link: https://www.econbiz.de/10012202441
Persistent link: https://www.econbiz.de/10012144433
Persistent link: https://www.econbiz.de/10011978706
Persistent link: https://www.econbiz.de/10003696290