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Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Walzel, Stefan; Nowak, Gerhard - In: International small business journal : ISBJ 40 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012879621
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Key factors for ensuring performance and attracting practitioners to small sport clubs
Musso, Fabio; Richelieu, André; Francioni, Barbara - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 352-370
Persistent link: https://www.econbiz.de/10012168843
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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Principles and practices of small-scale sport event management
Fotiadis, Anestis (ed.); Vassiliadis, Chris (ed.) - 2020
Persistent link: https://www.econbiz.de/10012394767
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Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Mansouri, Hossein; Boroujerdi, Saeed Sadeghi; Polonsky, … - In: New England journal of entrepreneurship : NEJE 25 (2022) 2, pp. 103-120
entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive …-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the …. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees …
Persistent link: https://www.econbiz.de/10013440157
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Social entrepreneurship and innovation in sports
Ratten, Vanessa - In: International journal of social entrepreneurship and … 1 (2011) 1, pp. 42-54
Persistent link: https://www.econbiz.de/10010360208
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Nautical small-scale sports events portfolio : a strategic leveraging approach
Pereira, Elsa C. S.; Mascarenhas, Margarida V. M.; … - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011301897
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The "summer of discontent" : exclusion and communal resistance at the London 2012 Olympics
Duignan, Michael B.; Pappalepore, Ilaria; Everett, Sally - In: Tourism management : research, policies, practice 70 (2019), pp. 355-367
Persistent link: https://www.econbiz.de/10011949865