Narrow search
Showing 1 - 10 of 1,285
Cover Image
An investigation into the success factors of small software companies
Reen, J. J.; Lang, Michael - In: International business strategy and entrepreneurship : …, (pp. 95-103). 2014
Persistent link: https://www.econbiz.de/10010255428
Cover Image
Restarting MSMEs and start-ups post COVID-19 : a grounded theory approach to identify success factors to tackle changed business landscape
Varma, Deepkumar; Dutta, Pankaj - In: Benchmarking : an international journal 30 (2023) 6, pp. 1912-1941
Persistent link: https://www.econbiz.de/10014321914
Cover Image
Success factors of organizational resilience : a qualitative investigation of four types of sustainable digital entrepreneurs
Isensee, Carmen; Teuteberg, Frank; Griese, Kai-Michael - In: Management decision 61 (2023) 5, pp. 1244-1273
Persistent link: https://www.econbiz.de/10014252058
Cover Image
Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Cover Image
SME brand identity : its components, and performance effects
Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Cover Image
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Cover Image
Corporate Branding von Gründungsunternehmen : der erfolgreiche Aufbau der Unternehmensmarke
Rode, Verena - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191967
Cover Image
Markenorientierung mittelständischer B-to-B-Unternehmen
Baumgarth, Carsten - In: Management kleiner und mittlerer Unternehmen : Stand …, (pp. 459-473). 2008
Persistent link: https://www.econbiz.de/10003974523
Cover Image
Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo; Zschiesche, Arnd - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716436