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Unternehmensführung in der Mar...
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KMU
Marketingmanagement
16,914
Marketing management
16,082
Marketing
3,457
Konsumentenverhalten
2,472
Consumer behaviour
2,469
Theorie
2,242
Theory
2,239
Beziehungsmarketing
1,849
Relationship marketing
1,845
Deutschland
1,649
Germany
1,598
Markenführung
1,348
Brand management
1,346
USA
1,289
United States
1,260
Online-Marketing
1,132
Strategisches Management
1,123
Internet marketing
1,093
Unternehmenserfolg
1,026
Firm performance
1,022
Strategic management
876
Innovation
845
SME
756
Internationales Marketing
752
International marketing
726
Marktforschung
689
Social Web
662
Social web
662
Werbung
643
Markenimage
594
Brand image
591
Advertising
588
Market research
574
Marketingtheorie
546
Marketing theory
536
Innovationsmanagement
530
Innovation management
512
Lieferantenmanagement
501
Supplier relationship management
501
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108
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Article
590
Book / Working Paper
166
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503
Aufsatz in Zeitschrift
503
Aufsatz im Buch
93
Book section
93
Graue Literatur
29
Non-commercial literature
29
Hochschulschrift
28
Thesis
27
Case study
21
Fallstudie
21
Collection of articles of several authors
20
Sammelwerk
20
Arbeitspapier
15
Working Paper
15
Bibliografie enthalten
12
Bibliography included
12
Ratgeber
12
Aufsatzsammlung
11
Guidebook
10
Reprint
3
Conference paper
2
Conference proceedings
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Konferenzschrift
2
Lehrbuch
2
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2
Textbook
2
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2
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1
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1
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1
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1
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Language
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English
627
German
120
French
5
Bulgarian
1
Italian
1
Polish
1
Slovak
1
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
O'Donnell, Aodheen
3
Pleśniak, Agnieszka
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Published in...
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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Source
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ECONIS (ZBW)
756
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756
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1
Strategic niches and profitablity : a first report
Audretsch, David B.
;
Prince, Yvonne M.
;
Thurik, Adriaan R.
-
1995
Persistent link: https://www.econbiz.de/10000909093
Saved in:
2
Does market orientation matter for small firms?
Pelham, Alfred M.
;
Wilson, David T.
-
1995
Persistent link: https://www.econbiz.de/10000910906
Saved in:
3
Marketing effectiveness of MNCs, SMEs, and large local companies in Singapore : an empirical study
Schoch, Herbert Paul
;
Ghosh, B. C.
-
1996
Persistent link: https://www.econbiz.de/10000934210
Saved in:
4
The entrepreneur and small business marketing problem solver
Cohen, William A.
-
1991
Persistent link: https://www.econbiz.de/10000852374
Saved in:
5
Die Gestaltung eines effizienten Marketing-Instrumentariums für mittelständische Unternehmen im marktwirtschaftlichen Transformationsprozeß : dargestellt am Beispiel des Freistaate...
Herrmann, Reinhard
-
1998
Persistent link: https://www.econbiz.de/10000980165
Saved in:
6
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
Saved in:
7
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
Saved in:
8
Marketing practices in small-scale industries
Hooda, R. P.
-
1991
Persistent link: https://www.econbiz.de/10000831052
Saved in:
9
Problems and prospects of growth of small-scale industries in Haryana
Sharma, Megh N.
-
1989
Persistent link: https://www.econbiz.de/10000831192
Saved in:
10
Untersuchung über technologiebezogenes Informations- und Marketingverhalten von Klein- und Mittelbetrieben in Österreich
Hillebrand, Günter
-
1988
Persistent link: https://www.econbiz.de/10000835529
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