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.“ Prof. Dr. Astrid Nelke, FOM Hochschule für Oekonomie & Management Berlin „Ein essenzieller Ratgeber für alle Unternehmer … Preis zusammenspielen und erfolgreich kommuniziert werden Was Marketing leisten muss, damit der Vertrieb Erfolge einfährt …
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This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to...
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