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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Internal marketing and service excellence in SMEs
Khan, Hina - In: Entrepreneurship marketing : principles and practice of …, (pp. 254-272). 2011
Persistent link: https://www.econbiz.de/10008822521
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The impact of customer performance on IMC outcomes : firm size moderation in the inter-country context
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of economics, finance & administrative science 26 (2021) 52, pp. 358-375
Purpose - Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/methodology/approach - The sample consists of the...
Persistent link: https://www.econbiz.de/10012814157
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Effects of service innovation on financial performance of small audit firms in Taiwan
Yang, Yi-fang; Yang, Lee-wen; Chen, Yahn-shir - In: The international journal of business and finance … 8 (2014) 2, pp. 87-99
Persistent link: https://www.econbiz.de/10010222058
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Effects of Service Innovation on Financial Performance of Small Audit Firms in Taiwan
Yang, Yi-Fang - 2014
This study examines the effects of service innovation on financial performance of proprietorship audit firms in Taiwan … general firms. Non-conventional firms have the highest degree of service innovation followed by general firms. Conventional … firms have the lowest degree of service innovation. Empirical results indicate that non-conventional firms financially …
Persistent link: https://www.econbiz.de/10013063007
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A marketing paradigm for successful lean implementation
Sawhney, Rapinder; Lee, Tzong-ru; Wu, Hsiao-chen; Chen, … - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 282-297
Persistent link: https://www.econbiz.de/10003837372
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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Service recovery expectation model : from the perspectives of consumers
Lin, Wen-bao - In: The service industries journal 30 (2010) 5/6, pp. 873-889
Persistent link: https://www.econbiz.de/10003993297
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Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131