Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"KMU"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The social marketing mix - a c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
KMU
Marketingmanagement
17,084
Marketing management
16,495
Marketing
3,625
Consumer behaviour
2,815
Konsumentenverhalten
2,801
Theorie
2,311
Theory
2,311
Relationship marketing
1,918
Beziehungsmarketing
1,906
Deutschland
1,720
Germany
1,662
Social marketing
1,462
USA
1,410
Brand management
1,409
Markenführung
1,401
United States
1,365
Social Marketing
1,241
Online-Marketing
1,209
Internet marketing
1,168
Strategisches Management
1,149
Unternehmenserfolg
1,040
Firm performance
1,036
Strategic management
895
Innovation
871
SME
771
Internationales Marketing
768
International marketing
757
Social Web
747
Social web
747
Marktforschung
709
Werbung
690
Advertising
652
Markenimage
618
Brand image
615
Market research
598
Marketing theory
593
Marketingtheorie
581
Werbewirkung
562
Advertising effects
556
more ...
less ...
Online availability
All
Undetermined
251
Free
111
Type of publication
All
Article
603
Book / Working Paper
167
Type of publication (narrower categories)
All
Article in journal
516
Aufsatz in Zeitschrift
516
Aufsatz im Buch
93
Book section
93
Graue Literatur
29
Non-commercial literature
29
Hochschulschrift
28
Thesis
27
Case study
21
Fallstudie
21
Collection of articles of several authors
19
Sammelwerk
19
Arbeitspapier
15
Working Paper
15
Bibliografie enthalten
12
Bibliography included
12
Ratgeber
12
Aufsatzsammlung
11
Guidebook
10
Reprint
3
Conference paper
2
Conference proceedings
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Konferenzschrift
2
Lehrbuch
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Aufgabensammlung
1
Fiktionale Darstellung
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
641
German
120
French
5
Bulgarian
1
Italian
1
Polish
1
Slovak
1
more ...
less ...
Author
All
Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
O'Donnell, Aodheen
3
more ...
less ...
Institution
All
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
more ...
less ...
Source
All
ECONIS (ZBW)
770
Showing
1
-
10
of
770
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Built in social : essential social marketing practices for every small business
Korhan, Jeff
-
2013
Persistent link: https://www.econbiz.de/10009751908
Saved in:
2
Fostering responsible communities : a community social marketing approach to sustainable living
Carrigan, Marylyn
;
Moraes, Caroline
;
Leek, Sheena
- In:
Journal of business ethics : JOBE
100
(
2011
)
3
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009233218
Saved in:
3
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
4
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
5
Die Entwicklung einer Marktkommunikationsstrategie für ein mittelständisches Mehrprodukt-Unternehmen
Schmidt, Ralf
-
1992
Persistent link: https://www.econbiz.de/10000862204
Saved in:
6
Marketing practices in small-scale industries
Hooda, R. P.
-
1991
Persistent link: https://www.econbiz.de/10000831052
Saved in:
7
Problems and prospects of growth of small-scale industries in Haryana
Sharma, Megh N.
-
1989
Persistent link: https://www.econbiz.de/10000831192
Saved in:
8
Untersuchung über technologiebezogenes Informations- und Marketingverhalten von Klein- und Mittelbetrieben in Österreich
Hillebrand, Günter
-
1988
Persistent link: https://www.econbiz.de/10000835529
Saved in:
9
Marketing et techniques économico-commerciales : théorie intégrée de formation et de promotion des petites et moyennes entreprises
Kabore, T. H.
-
1986
Persistent link: https://www.econbiz.de/10000749409
Saved in:
10
Marketing für kleine und mittlere Unternehmungen
Borschberg, Edwin
;
Staffelbach, Bruno
-
1990
Persistent link: https://www.econbiz.de/10000816896
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
