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~subject:"KMU"
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KMU
Marketingmanagement
17,143
Marketing management
16,552
Fundraising
5,427
Marketing
3,632
Theorie
2,984
Theory
2,977
Consumer behaviour
2,940
Konsumentenverhalten
2,930
Deutschland
2,082
Charity
2,075
Wohltätigkeit
2,065
Relationship marketing
2,021
Beziehungsmarketing
2,012
Germany
2,000
USA
1,970
United States
1,919
Brand management
1,485
Markenführung
1,477
Online-Marketing
1,277
Internet marketing
1,235
Nonprofit-Organisation
1,224
Strategisches Management
1,194
Nonprofit organization
1,154
Altruismus
1,101
Altruism
1,099
Experiment
1,092
Unternehmenserfolg
1,083
Firm performance
1,079
Strategic management
939
Nonprofit-Marketing
905
Nonprofit marketing
897
Innovation
886
Social Web
849
Social web
849
SME
792
Internationales Marketing
771
International marketing
759
Gemeinnützige Organisation
724
Werbung
718
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120
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Article
618
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174
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528
Aufsatz in Zeitschrift
528
Aufsatz im Buch
95
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95
Graue Literatur
30
Non-commercial literature
30
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29
Thesis
28
Case study
21
Fallstudie
21
Collection of articles of several authors
19
Sammelwerk
19
Arbeitspapier
16
Working Paper
16
Bibliografie enthalten
13
Bibliography included
13
Ratgeber
12
Aufsatzsammlung
11
Guidebook
10
Reprint
4
Conference paper
2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
661
German
122
French
5
Bulgarian
1
Italian
1
Polish
1
Slovak
1
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Author
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
O'Donnell, Aodheen
3
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Institution
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Published in...
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
International entrepreneurship and management journal
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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Source
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ECONIS (ZBW)
791
EconStor
1
Showing
1
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10
of
792
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1
Market orientation among small to medium sized UK charitable organisations : implications for
fund-raising
performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
2
Improving
fundraising
efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil
;
Gonçalves, Paulo
;
Moshtari, …
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
3
,
pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
Saved in:
3
Zielorientierte Mittelstandsförderung : Instrumentarium für regionale Fördermaßnahmen
Lotz, Dorothee
-
1997
Persistent link: https://www.econbiz.de/10000963613
Saved in:
4
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
5
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
6
Die Entwicklung einer Marktkommunikationsstrategie für ein mittelständisches Mehrprodukt-Unternehmen
Schmidt, Ralf
-
1992
Persistent link: https://www.econbiz.de/10000862204
Saved in:
7
Marketing practices in small-scale industries
Hooda, R. P.
-
1991
Persistent link: https://www.econbiz.de/10000831052
Saved in:
8
Problems and prospects of growth of small-scale industries in Haryana
Sharma, Megh N.
-
1989
Persistent link: https://www.econbiz.de/10000831192
Saved in:
9
Untersuchung über technologiebezogenes Informations- und Marketingverhalten von Klein- und Mittelbetrieben in Österreich
Hillebrand, Günter
-
1988
Persistent link: https://www.econbiz.de/10000835529
Saved in:
10
Marketing et techniques économico-commerciales : théorie intégrée de formation et de promotion des petites et moyennes entreprises
Kabore, T. H.
-
1986
Persistent link: https://www.econbiz.de/10000749409
Saved in:
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