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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian; Lehman, Kim; Wickham, Mark - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
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Arts and cultural innovation as small city economic development
Markusen, Ann R. - In: Economic development quarterly : the journal of … 37 (2023) 1, pp. 73-76
Persistent link: https://www.econbiz.de/10014245715
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Fine artists' entrepreneurial business environment
Thom, Marco - 2016
This paper aims to illustrate the working and business environment of professional fine artists and to identify the … factors to successfully make a living in the arts as both market challenges and success factors have not yet been clearly … identified in literature. The identification of artists' business environment and success factors could be particularly …
Persistent link: https://www.econbiz.de/10011557769
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Linking entrepreneurial orientation to brand reputation
Rua, Orlando Manuel Martins Marques de Lima; França, … - In: Global business & economics review 20 (2018) 5/6, pp. 667-678
Persistent link: https://www.econbiz.de/10012126552
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Sing it out loud! : the entrepreneurship of SME opera enterprises in Scandinavia
Albinsson, Staffan - In: International journal of entrepreneurship and small business 37 (2019) 4, pp. 449-471
Persistent link: https://www.econbiz.de/10012154797
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen; Alexander, Andrew; Wood, Steve - In: The international review of retail, distribution and … 26 (2016) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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Actors of creativity and entrepreneurship in Romania
Hrib, Bogdan - In: Management dynamics in the knowledge economy 6 (2018) 4/22, pp. 655-672
Persistent link: https://www.econbiz.de/10012119159
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Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi (contributor) - 2007
Persistent link: https://www.econbiz.de/10003739508
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Brand, organizational identity and reputation in SMEs : an overview
Abimbola, Temi (contributor);  … - 2007
As we progress through the 21st century, organizations - small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in...
Persistent link: https://www.econbiz.de/10012674312
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706