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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
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Brazilian SMEs' innovation strategies : agro-industry, construction and retail industries
Carvalho, Gustavo Dambiski Gomes de; Silva, Eduardo … - In: International journal of business innovation and research 14 (2017) 3, pp. 397-419
Persistent link: https://www.econbiz.de/10011863131
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A small independent retailer's performance : influenced by innovative strategic decision-making skills?
Hensel, Rainer; Visser, Ronald; Overdiek, Anja; Sjoer, Ellen - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 280-289
The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to...
Persistent link: https://www.econbiz.de/10012692421
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Fostering organisational innovation in small retailers : unleashing the power of family support, competencies, wellbeing, and customer capital
Amoah-Mensah, Aborampah - In: Entrepreneurial business and economics review : EBER 12 (2024) 1, pp. 55-75
Objective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of...
Persistent link: https://www.econbiz.de/10014549708
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An empirical approach to marketing innovation in small and medium retailers : an application to the Spanish sector
Medrano, Natalia; Olarte-Pascual, Cristina - In: Contemporary economics 10 (2016) 3, pp. 205-216
Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …
Persistent link: https://www.econbiz.de/10011630950
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Small businesses need to heed customers' needs and innovate for market success
Millson, Murray R.; Shockley, Marylou - In: International journal of business innovation and … 24 (2021) 3, pp. 429-460
Persistent link: https://www.econbiz.de/10012507243
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Key factors in successful online grocery retailing : empirical evidence from Tokyo, Japan
Hirogaki, Mitsunori - In: International journal of entrepreneurship and small business 26 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011458825
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The marketing strategy of the small retailer with particular reference to small clothing retailers in Port Elizabeth
Radder, Laetitia - 1983
Persistent link: https://www.econbiz.de/10002682920
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Service quality in a landlord-small business relationship in shopping centres
Harmse, Cornelia - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 67-77
Persistent link: https://www.econbiz.de/10010511545
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588