Drawing upon the literature on knowledge management, leadership, and innovation, this study investigates the possible … associations among customer knowledge management, knowledge-oriented leadership, innovation quality, and firm performance in 283 … management mediates in the relationship between knowledge-oriented leadership and innovation quality. In addition, innovation …

The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on … marketing have an effect on innovation, marketing performance and financial performance. Innovation has an influence to …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization's value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative … results were obtained with factor analysis and logistic regression. Findings: Innovation ambidexterity was related to market …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …