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International entrepreneurship and customer orientation in globalizing markets: a study on born global firms
Zucchella, Antonella - In: Managing customer relationships on the Internet, (pp. 201-221). 2006
Persistent link: https://www.econbiz.de/10003242467
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The best practice of CRM implementation for small- and medium-sized enterprises
Pohludka, Michal; Štverková, Hana - In: Administrative Sciences : open access journal 9 (2019) 1/22, pp. 1-17
The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state that the growing trend of focusing on the customer and his/her needs has prevailed in recent years. The aim of this article is to analyze the use of CRM (Customer Relationship...
Persistent link: https://www.econbiz.de/10012126858
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The internationalization of small firms : a strategic entrepreneurship perspective
Prashantham, Shameen - 2007
Persistent link: https://www.econbiz.de/10003506744
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Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe; Dean, David L. - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
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Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.; Muench, Miriam; Kraus, Sascha - In: International business and economics research journal 14 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
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A born global gradually advancing its internationalization : a case study of internationalization process of a small tour operator in a niche market
Nessel, Karolina - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 69-95
Persistent link: https://www.econbiz.de/10010355543
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940