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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly (contributor) - 2011
Persistent link: https://www.econbiz.de/10008991590
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context
Royo-Vela, Marcelo; Velasquez Serrano, Mariell - In: Administrative Sciences : open access journal 11 (2021) 1/20, pp. 1-13
The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...
Persistent link: https://www.econbiz.de/10012489374
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An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip; Islam, Nazrul; Mondal, Sandeep; Paul, … - In: Journal of business research : JBR 150 (2022), pp. 73-88
Persistent link: https://www.econbiz.de/10013365599