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North American Perspectives on the Development of Public Relations : Other Voices
Watson, Tom (ed.) - 2017
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. The series features seven books, six of which cover...
Persistent link: https://www.econbiz.de/10012396456
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North American perspectives on the development of public relations : other voices
Watson, Tom (ed.) - 2017
Persistent link: https://www.econbiz.de/10011523469
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Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel; Chebat, Jean-Charles - In: Journal of business research : JBR 62 (2009) 6, pp. 581-587
Persistent link: https://www.econbiz.de/10003853687
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Institutional translation through spectatorship : collective consumption and editing of symbolic organizational texts by firms and their audiences
Lamertz, Kai; Heugens, Pursey - In: Organization studies : an international … 30 (2009) 11, pp. 1249-1279
Persistent link: https://www.econbiz.de/10003910482
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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo; Sergi, Viviane; Cordelier, Benoit - In: Scandinavian journal of management 29 (2013) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
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Reputational interdependence : an examination of category reputation in higher education
Finch, David; McDonald, Sarah; Staple, Julie - In: Journal of marketing for higher education 23 (2013) 1, pp. 34-61
Persistent link: https://www.econbiz.de/10009783335
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The effect of service emloyees' competence on financial institutions' image : benevolence as a moderator varialbe
Nguyen, Nha; Leclerc, André - In: The journal of services marketing 25 (2011) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10009272245
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Reputation and brand management by political parties : party vetting of election candidates in Canada
Marland, Alexander J.; DeCillia, Brooks - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10012289893
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Distilling authenticity : materiality and narratives in canadian distilleries' authenticity work
Voronov, Maxim; Foster, William M.; Patriotta, Gerardo; … - In: Academy of Management journal : AMJ 66 (2023) 5, pp. 1438-1468
Persistent link: https://www.econbiz.de/10014441011
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Central bank communication and correlation between financial markets : Canada and the United States
Beck, Melanie-Kristin; Hayo, Bernd; Neuenkirch, Matthias - In: International economics and economic policy : IEEP 10 (2013) 2, pp. 277-296
Persistent link: https://www.econbiz.de/10009754633