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Trademark activity and the market performance of U.S. commercial banks
González-Pedraz, Carlos; Mayordomo, Sergio - In: Journal of business economics and management 13 (2012) 5, pp. 931-950
Persistent link: https://www.econbiz.de/10009625632
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The financial value impact of perceptual brand attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
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Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie; Verbeeten, Frank H. M.; De Beijer, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
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Relevance of trademark/brand of mutual fund
Sharma, N. K. - In: Research bulletin / The Institute of Cost Accountants … 37 (2013), pp. 219-240
Persistent link: https://www.econbiz.de/10011419581
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Spillover effects in mutual fund companies
Sialm, Clemens; Tham, T. Mandy - In: Management science : journal of the Institute for … 62 (2016) 5, pp. 1472-1486
Persistent link: https://www.econbiz.de/10011487552
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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The Impact of Brand Quality on Shareholder Wealth
Bharadwaj, Sundar G. - 2011
This study examines the impact of changes in brand quality that are unanticipated by investors on three components of shareholder wealth: stock returns, systematic risk and idiosyncratic risk. The study finds that such changes in brand quality enhance shareholder wealth by being positively...
Persistent link: https://www.econbiz.de/10013125084
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High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns
Malo, Pekka - 2018
Due to the highly voluminous, heterogeneous, and unstructured nature of global business news streaming at a fast pace, it has become increasingly difficult for marketing executives, corporate communications managers, and market analysts to make sense and track news media stories addressing the...
Persistent link: https://www.econbiz.de/10012930186