Narrow search
Showing 1 - 6 of 6
Cover Image
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.; Liang, Yitian; Weinberg, Charles B.; … - In: Journal of marketing research : JMR 55 (2018) 3, pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
Cover Image
Learning about movies: the impact of movie release types on the nationwide box office
Chen, Xinlei; Chen, Yuxin; Weinberg, Charles B. - In: Journal of cultural economics 37 (2013) 3, pp. 359-386
Persistent link: https://www.econbiz.de/10009784906
Cover Image
Decision models for the movie industry
Eliashberg, Jehoshua; Weinberg, Charles B.; Hui, Sam K. - In: Handbook of marketing decision models, (pp. 437-468). 2008
Persistent link: https://www.econbiz.de/10003755287
Cover Image
How complex do movie channel contracts need to be?
Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Cover Image
Technological change and managerial challenges in the movie theater industry
Weinberg, Charles B.; Otten, Cord; Orbach, Barak; … - In: Journal of cultural economics 45 (2021) 2, pp. 239-262
Persistent link: https://www.econbiz.de/10012545754
Cover Image
Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Wu, Chunhua; Weinberg, Charles B.; Wang, Qiyuan; Ho, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1253-1274
Persistent link: https://www.econbiz.de/10013471089