Showing 1 - 10 of 97
This paper extends prior research on consumer knowledge beliefs and word-of-mouth transmission. Findings from four studies suggest that people compensate for unfavorable discrepancies between their actual and ideal consumer knowledge with heightened efforts to signal knowledgeability through the...
Persistent link: https://www.econbiz.de/10014158037
Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...
Persistent link: https://www.econbiz.de/10014281822
Purpose – The objective of this paper is to develop a framework which assists in discovering the drivers of transition from a search engine to a chat engine by the consumer for initial information search. Design/methodology/approach – The methodology has three parts. First, we provide a...
Persistent link: https://www.econbiz.de/10014360628
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006
The aim of this article is to contribute to the literature by identifying and analyzing possible combinations between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge application), which will result in the creation of superior customer value. The...
Persistent link: https://www.econbiz.de/10012115912
Persistent link: https://www.econbiz.de/10011946126
Recent Internet technologies and web-based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge in turn constitutes one...
Persistent link: https://www.econbiz.de/10003880928
This paper aims at reconsidering knowledge, skills and competencies from a capability perspective while addressing firms' strategic response. This is a one of recent attempts in addressing capabilities from a two dimensional form. Identifying nature of capabilities (knowledge, skills and...
Persistent link: https://www.econbiz.de/10013122093
Purpose – The purpose of this study is to demonstrate a relationship between learning organisation theory and the potential to retain knowledge workers. It emphasises that human resource (HR) managers must recognise specific relationships between learning organisation elements, job...
Persistent link: https://www.econbiz.de/10013101677
In this paper we investigate potential influence of organizational downsizing on organizational knowledge and learning. We discuss organizational downsizing in order to show that in large it is an issue of organizational design, and as such, managerial activity that must be coordinated with...
Persistent link: https://www.econbiz.de/10013105931