Nedeljković, Ivana; Zlatanović, Dejana; Marinković, … - In: Ekonomske teme 60 (2022) 2, pp. 237-258
Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...