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franchising with a mediatic actor. Moreover, literature addressing IC creation and destruction over time is scarce, especially …-organisational collaboration franchising-with a mediatic actor may have on such IC. A single in-depth case study was conducted, allowing to …
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The main aim of the chapter is to provide the readers with a synthesis of the new international framework of debate dedicated to the topics of intangible assets and intellectual capital. Considering the topics of the whole book, this chapter is focussed on the role played by intangible assets...
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