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~subject:"Kognition"
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Emotionale Werbung
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Kognition
Werbung
13,886
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11,359
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4
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4
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4
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of advertising : the quarterly review of marketing communications
9
Tourism management : research, policies, practice
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing : EJM
7
European management journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Asia Pacific journal of marketing and logistics
4
European research studies
4
Global journal of business management : GJBM
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Health marketing quarterly
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International journal of contemporary hospitality management
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International journal of happiness and development
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International journal of management reviews : IJMR
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ECONIS (ZBW)
1,156
USB Cologne (EcoSocSci)
4
EconStor
3
OLC EcoSci
1
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
6
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
7
The effects of emotions on cognitive effort while processing mediated stadium-embedded
advertising
: a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
8
The influence of need for cognition and need for
emotion
on elderly responses to
advertising
: an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
9
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
Saved in:
10
A model for mind-device dialectic and the future of
advertising
in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
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